蒙牛乳业（02319）：周期底部回升，盈利修复

Investment Rating - The report initiates coverage with a "Buy" rating for Mengniu Dairy [3][8] Core Views - The company is expected to recover profitability in 2025 after a challenging 2024, driven by inventory optimization and a stabilizing raw milk price environment [7][10] - The strategic focus on "One Body, Two Wings" aims to enhance operational efficiency and quality across core business segments while expanding innovative and international operations [7][22] - The report forecasts significant revenue and profit growth from 2025 to 2027, with a target price indicating a potential 40% upside from the current market valuation [8][10] Summary by Sections Management Stability and Core Competitiveness - Mengniu Dairy's largest shareholder is COFCO Group, holding 24.24% of shares, which provides stable management and strategic support [17] - The company has established a solid competitive advantage through strategic investments in upstream dairy sources and a robust distribution network [29][34] Raw Milk Price Stabilization - The report anticipates that raw milk prices will stabilize in 2025, benefiting from ongoing supply adjustments in the upstream dairy sector [10][49] - The reduction in raw milk supply is expected to improve the overall profitability of the industry [10][49] Financial Data and Profit Forecast - Revenue projections for Mengniu Dairy are set at RMB 90.44 billion, RMB 94.03 billion, and RMB 97.34 billion for 2025, 2026, and 2027, respectively, with corresponding growth rates of 1.99%, 3.97%, and 3.52% [6][8] - The net profit attributable to shareholders is forecasted to rebound significantly from RMB 104.51 million in 2024 to RMB 4.67 billion in 2025, reflecting a growth rate of 4371.16% [6][8] Catalysts for Stock Performance - Key catalysts for stock performance include breakthrough product innovations, improvement in terminal demand, and a more favorable competitive landscape [11][39] - The company’s ongoing efforts in product innovation and marketing strategies are expected to enhance brand recognition and consumer engagement [39][40]