国海证券晨会纪要-20250626

Group 1: Core Insights - Wei Long Wei Wei (9985.HK) is a leading player in the Chinese spicy snack food industry, having established competitive barriers through over 20 years of experience and strategic supply chain and brand management [3][4] - The company has successfully transitioned from traditional production to modern food manufacturing, achieving significant brand value enhancement through marketing strategies and product upgrades since 2010 [3][4] - The core management team is stable, and the company has implemented an efficient operational mechanism supported by external talent and multi-level incentive systems [3] Group 2: Product Development - The company is upgrading its classic spicy snack products while introducing new flavors and packaging to enhance price points and meet diverse consumer preferences [4] - The konjac snack segment is expected to see explosive growth, with a projected 59% year-on-year increase in vegetable products in 2024, driven by health-conscious consumer trends and effective marketing strategies [4][6] Group 3: Channel Strategy - The company has a robust multi-channel strategy, achieving significant growth in both traditional and emerging channels, with a notable increase in the number of sales points from 12,100 in 2022 to 433,000 by the end of 2024 [5] - Online sales channels, including Tmall, JD, and Douyin, have shown positive growth, with Douyin's revenue increasing by 160% year-on-year in 2024 [5] - The company has initiated overseas market trials in Southeast Asia, indicating a strategic move towards global expansion [5] Group 4: Future Outlook - The konjac snack segment is anticipated to become a major product line, with the company holding a 70% market share in the konjac snack category and 42% in the overall konjac snack industry by 2024 [6] - The company is expected to continue innovating and expanding its product lines beyond spicy snacks and konjac, with a focus on improving profitability through cost efficiency and product structure optimization [6][7] Group 5: Financial Projections - The company is projected to achieve revenues of 7.858 billion, 9.346 billion, and 10.755 billion yuan from 2025 to 2027, with net profits of 1.372 billion, 1.697 billion, and 2.008 billion yuan respectively [7][8] - The earnings per share (EPS) are expected to rise from 0.56 yuan in 2025 to 0.83 yuan in 2027, with corresponding price-to-earnings (PE) ratios decreasing from 22.4x to 15.3x [7][8]