Investment Rating - The report maintains a "Buy" rating for the AI video generation industry, highlighting the accelerated commercialization and strong performance of domestic manufacturers [2]. Core Insights - The AI video generation industry is entering a commercial development fast track, with significant advancements in technology and diverse application scenarios. The global market size is projected to reach approximately 25.63 billion USD by 2032, with a compound annual growth rate (CAGR) of 20% from 2025 to 2032 [4][40]. - The industry is driven by both pricing and model capabilities, with current API prices ranging from 0.2 to 1 RMB per second. The cost advantages of AI video generation compared to traditional video production methods are substantial [46][47]. - Domestic manufacturers, such as Kuaishou and Meitu, are showing outstanding performance in the competitive landscape, with products like Kuaishou's Kling and ByteDance's Seedance leading the market [58][62]. Summary by Sections 1. Technology Path - The evolution of AI video generation technology has progressed from static image sequences to GAN, Transformer, Diffusion Model, and DiT, enhancing content richness and controllability [4][7]. - The DiT architecture, which combines diffusion models with transformers, has emerged as a key direction in the industry, validated by the Sora model's performance [23][31]. 2. AI Video Generation Industry 2.1 Driving Factors - The growth of the AI video generation industry is fueled by both pricing and performance improvements, with significant cost advantages over traditional video production methods [46][47]. - The current mainstream generation duration is 5-10 seconds, with advancements allowing for longer video generation, enhancing narrative capabilities [47]. 2.2 Industry Applications - The industry has diverse applications in B2B sectors such as film content creation, commercial advertising, e-commerce marketing, and education, as well as in C2C scenarios that enhance user engagement [51][54]. 2.3 Product and Competitive Landscape - Domestic manufacturers like Kuaishou and ByteDance are leading the market with their advanced models, achieving high usage and web traffic [58][62]. - The competitive landscape shows that products like Seedance1.0 and Veo2/3 are among the top performers, indicating a strong domestic capability in AI video generation [58][62]. 3. Investment Recommendations and Related Stocks - The report suggests focusing on Kuaishou (1024.HK) and Meitu (1357.HK) as key investment opportunities in the AI video generation sector, given their strong commercial performance and growth potential [64][75].
AI应用系列报告:AI视频生成:商业化加速,国产厂商表现亮眼
Guoyuan Securities·2025-06-27 05:13