小米集团-W(01810):发布手机、AI眼镜、汽车等人车家新品,YU7大定订单超市场预期
CMS·2025-06-27 06:05

Investment Rating - The report maintains a "Strong Buy" investment rating for Xiaomi Group [5][6] Core Views - Xiaomi Group has launched a series of new products including the YU7 SUV, MIX Flip 2 smartphone, AI glasses, and various IoT devices, exceeding market expectations with significant pre-orders for the YU7 [5] - The company is positioned as a leading player in the smartphone market and the largest AIoT hardware platform globally, with a strong outlook for growth driven by its high-end product strategy and international expansion [5][6] - Revenue projections for 2025, 2026, and 2027 are estimated at 519.1 billion, 706.7 billion, and 907.5 billion CNY respectively, with adjusted net profits of 45.8 billion, 67.7 billion, and 92.6 billion CNY [6] Summary by Sections Automotive - The YU7 SUV has received over 200,000 pre-orders within three minutes of launch, showcasing strong market demand [5] - The YU7 features advanced specifications including a standard range of 835 km, high-level autonomous driving capabilities, and competitive pricing compared to Tesla's Model Y [5][6] Smartphones - The MIX Flip 2 and REDMI K80 Supreme Edition smartphones were launched with significant upgrades in performance and design [5] - The MIX Flip 2 features a 4.01-inch external screen, a 5165mAh battery, and advanced folding technology, while the REDMI K80 boasts a Dimensity 9400+ processor and a large 7410mAh battery [5][6] IoT Products - Xiaomi introduced a range of IoT products including tablets, wearables, and smart home appliances, with the first AI glasses priced at 1999 CNY [5] - The new products aim to enhance user experience and integrate seamlessly into the Xiaomi ecosystem [5] Financial Projections - The report forecasts significant revenue growth with a year-on-year increase of 42% in 2025, 36% in 2026, and 28% in 2027 [6] - The projected PE ratios for 2025, 2026, and 2027 are 35.3, 23.2, and 16.7 respectively, indicating potential for long-term value appreciation [6]