Investment Rating - The report maintains a "Buy" rating for the company [2] Core Viewpoints - The company is a leading player in the rapidly growing building block character toy market, with a strong focus on IP development and commercialization [4][6] - The company has established a comprehensive ecosystem that enhances efficiency and competitiveness, leveraging a rich IP portfolio and a multi-channel sales strategy [4][6] - Future growth is driven by a "Three All" strategy targeting all demographics, price points, and global markets, with significant revenue growth expected in the coming years [4][6] Company Overview - The company was founded in 2014 and began developing building block toys in 2016, launching its own IP "Transforming Bluko" shortly thereafter. By 2024, the company reported revenues of 2.24 billion yuan and a net profit of 585 million yuan [4][7] - The management team is experienced, with the founder holding a significant share of 54.95% prior to the IPO, indicating a concentrated ownership structure [10][14] Industry Analysis - The global toy market reached 773.1 billion yuan in 2023, with a projected CAGR of 5.1% from 2023 to 2028. The building block character toy segment is expected to grow at a CAGR of 20.5% during the same period [4][32] - The competitive landscape is dominated by two major players, Bandai and LEGO, which hold market shares of 39.5% and 35.9%, respectively. The company holds the largest market share in China at 30.3% [4][51] Competitive Advantages - The company has a robust ecosystem focused on efficiency, with advantages in design and R&D, multi-channel sales, and a strong fan engagement strategy [4][6] - The company has a significant number of patents and a diverse IP portfolio, including over 50 well-known IPs, which enhances its market position [4][6] Growth Outlook - The company anticipates substantial revenue growth driven by its "Three All" strategy, with projected revenue growth rates of 88.38%, 51.02%, and 32.40% for 2025 to 2027 [4][6] - The company expects to achieve net profits of 1.076 billion yuan, 1.751 billion yuan, and 2.480 billion yuan for the same period, with corresponding P/E ratios of 28x, 17x, and 12x [4][6] Financial Analysis - The company has maintained a compound annual growth rate (CAGR) of over 89% from 2021 to 2024, with revenues increasing from 330 million yuan in 2021 to 2.24 billion yuan in 2024 [4][15] - The adjusted net profit saw a significant increase of 702.1% in 2024, driven by the popularity of the Ultraman IP and improved operational efficiency [4][17] - The gross margin and net margin improved to 52.6% and 26.1% in 2024, respectively, reflecting the company's focus on high-margin products [4][17]
布鲁可（00325）：深度报告：IP积木潮，创意趣无限