纺织服装海外跟踪系列六十一：耐克管理层指引最差时间已过，2026财年有望逐季改善

Investment Rating - The investment rating for the textile and apparel industry is "Outperform the Market" [2][6]. Core Insights - The worst period for Nike has passed, with expectations for gradual improvement in FY2026, driven by the "Win Now" strategy and easing tariff impacts [4][5][42]. - FY2025 revenue was $46.31 billion, a 10% decline year-over-year, slightly exceeding Bloomberg consensus expectations [3][8]. - The fourth quarter of FY2025 saw revenue of $11.1 billion, down 12% year-over-year, but better than previous guidance and consensus [5][18]. Summary by Sections Performance and Guidance - FY2025 Q4 revenue exceeded Bloomberg consensus and management guidance, indicating that the worst financial impacts from the "Win Now" strategy are behind [4][5]. - The company expects revenue in FY2026 Q1 to decline in the low single digits, with inventory levels projected to return to healthy levels by the end of H1 FY2026 [4][41]. Regional Performance - Revenue declines were observed across all regions, with the Greater China region experiencing the most significant drop of 20% year-over-year [19][25]. - North America, EMEA, and Asia-Pacific regions reported revenue declines of 11%, 10%, and 3% respectively, all better than Bloomberg consensus [11][19]. Brand and Channel Performance - Nike brand revenue declined by 9%, outperforming expectations, while Converse saw an 18% decline, missing consensus [11][19]. - Direct-to-Consumer (DTC) channels saw a 12% decline, with e-commerce down 20%, while physical stores remained stable [11][19]. Inventory and Margin Analysis - Inventory levels are expected to normalize by the end of H1 FY2026, with significant inventory reduction efforts noted in various regions [12][41]. - Gross margin contracted by 190 basis points to 42.7%, primarily due to inventory clearance and increased discounting [11][23]. Investment Recommendations - The report recommends focusing on high-quality suppliers and retailers within the industry, particularly Shenzhou International and Huayi Group, as well as core retailer Tmall, which is expected to benefit from Nike's recovery [4][42].