Changjiang Securities·2025-06-29 05:33Investment Rating - The report maintains a "Positive" investment rating for the industry [10]. Core Insights - The lawn mower robot industry is expected to experience significant growth, with the potential for boundary-less robots to replace traditional boundary-based products, leading to a projected increase in shipment volume by over 10 times if they replace 30% of push mowers and 10% of riding mowers [3][9]. - Key competitive advantages are identified as product stability, larger capital base, and stronger local operational capabilities overseas [3][9]. - Recommended leading companies in the high-growth sector include Ninebot, and promising firms actively positioning for growth include Anker Innovation and Ecovacs [3][9]. Summary by Sections Market Size Insights - The global lawn mower market is projected to exceed $30 billion by 2024, with the lawn mower segment accounting for approximately 37%, translating to a market size of over $10 billion for push and riding mowers combined [6][23]. - The lawn mower robot market is expected to reach around $1.5 billion in 2024, representing just over 10% of the overall lawn mower market, with an estimated shipment volume of approximately 129,000 units [6][30]. - The boundary-less lawn mower robots are anticipated to capture about 30% of the total robot shipments, equating to around 38,000 units in 2024 [6][38]. Competitive Landscape - The competitive landscape is categorized into three types of players: traditional leaders (e.g., Husqvarna and Gardena) who dominate the boundary-based market but are lagging in boundary-less product development; emerging players (e.g., Ninebot, Ecovacs) who are rapidly advancing in boundary-less products; and new entrants (e.g., Anker, UBTECH) with relevant technological expertise [7][52]. - Traditional leaders hold over 90% market share in the boundary-based segment but are facing challenges in adapting to the boundary-less trend [7][55]. Competitive Factors - Technological advancements are crucial, with RTK and visual technology being the mainstream paths that offer cost advantages and stable performance [8][38]. - The offline sales channel is expected to account for over 80% of lawn mower robot sales, indicating that early movers can establish significant channel barriers [8][41]. - After-sales service is critical, with companies that have superior product stability, larger capital, and strong local operational capabilities being more competitive [8][41]. Investment Recommendations - The report suggests focusing on high-growth leading companies such as Ninebot, and actively positioning firms like Anker Innovation and Ecovacs for potential growth opportunities [9][11].