样本城市周度高频数据全追踪：新房网签面积同比降幅扩大，二手房网签面积同比降幅收窄-20250629

Investment Rating - The report maintains a "Recommendation" rating for the industry [1] Core Insights - The new housing contract area has seen an expanded year-on-year decline, while the second-hand housing contract area has experienced a narrowed year-on-year decline [1][8] - The report indicates that the overall demand for new and second-hand housing may stabilize due to potential decreases in mortgage rates, which could help narrow the gap between net rental returns and mortgage rates [5] - The report highlights that the current price-to-book (PB) ratio for the sector is approximately 1.0 times, reflecting concerns about the impact of current sales on business models, suggesting that the sector has entered an investment range [5] Summary by Sections New Housing Contracts - The year-on-year decline in new housing contracts has expanded to -14% as of June 26, with a notable drop in first-tier cities [3] - The report notes that the year-on-year decline in new housing contracts is at a middle level compared to the past five years [8] Second-Hand Housing Contracts - The year-on-year decline in second-hand housing contracts has narrowed to -1%, with first-tier cities showing a 9% increase [3] - The report indicates that the second-hand housing contract area has shown a positive trend in certain sample cities, with some cities experiencing a year-on-year increase [13] Market Trends and Indicators - The average number of viewings for second-hand homes in 12 sample cities has increased by 3.9% month-on-month, indicating a positive shift in market activity [40] - The liquidity outlook suggests an expansion in macro-level liquidity as of June 2025, which may support market recovery [44] Land Acquisition and Pricing - The cumulative land transaction area from January to May 2025 has seen a year-on-year decline of -7%, while the average transaction price has increased by 31% [20] - The report notes that the proportion of properties with increased listing prices has decreased by 4.3% month-on-month, indicating a potential cooling in price increases [47]