家电周报：7月排产较生产实绩同比下滑，奥普科技发布激励计划-20250629

Investment Rating - The report maintains a positive outlook on the home appliance sector, highlighting its undervalued status, high dividends, and stable growth potential [7]. Core Insights - The home appliance sector has shown resilience, with the air conditioning and kitchen appliance segments experiencing significant sales growth. The report emphasizes the potential for a recovery in domestic demand driven by favorable policies and market conditions [4][5][7]. - The report identifies three main investment themes: white goods, export opportunities, and core components, recommending specific companies within these categories for investment [7]. Data Observations - Air Conditioning: In May 2025, online sales reached 4.59 million units, up 47.1% year-on-year, while offline sales were 818,000 units, up 37.5%. The online average price decreased by 0.7% to 2,606 RMB/unit, while the offline average price increased by 0.7% to 4,236 RMB/unit [4][32]. - Kitchen Appliances: In May 2025, online sales of range hoods reached 481,000 units, up 17.3%, and offline sales were 127,000 units, up 53.0%. The online average price increased by 2.5% to 1,739 RMB/unit, and the offline average price rose by 6.5% to 4,560 RMB/unit [5][33]. - Dishwashers also saw growth, with online sales of 163,000 units, up 18.6%, and offline sales of 28,000 units, up 43.9%. The online average price increased by 1.2% to 4,425 RMB/unit, while the offline average price rose by 5.0% to 8,436 RMB/unit [5][37]. Industry Dynamics - The home appliance sector outperformed the Shanghai and Shenzhen 300 Index, with the sector index declining by 0.2% compared to a 0.5% decline in the broader index [6][8]. - Production data for July 2025 indicates a total of 29.6 million units for air conditioners, refrigerators, and washing machines, a decrease of 2.6% compared to the previous year [13]. - The report notes that the prices of copper and aluminum have increased year-on-year, while stainless steel prices have remained stable [16].