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传媒互联网行业周报(2025.6.23-2025.6.29):产品高频数据交易仍有效,关注AI应用多方向进度-20250630
Hua Yuan Zheng Quan·2025-06-30 01:21

Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [4] Core Viewpoints - The report emphasizes capturing trading opportunities from the strong performance of quality new products amidst adjustments, with high-frequency data trading remaining effective. The short-term impact on company performance expectations is dynamic, while the long-term perspective focuses on reassessing company capabilities and value. Additionally, the progress of AI applications across various sectors is noteworthy, particularly in e-commerce, live streaming, gaming, video, toys, education, and companionship [4][5][6] Summary by Relevant Sections AI Application Sector - Significant changes have been observed in the AI application sector, with a record-breaking live stream event featuring digital humans attracting over 13 million viewers and generating a GMV exceeding 55 million yuan. This breakthrough in AI and e-commerce live streaming is expected to lower operational costs and enhance efficiency [5] - The premiere of the world's first AI unit story collection, "New World Loading," showcases advancements in AI video production, indicating a shift towards more engaging content formats [6] Gaming Sector - The report suggests focusing on leading gaming companies exploring AI+gaming paradigms, as strong performance in related products could lead to a reevaluation of listed companies' values. Upcoming game releases are also highlighted as a point of interest [7] AI End-Side - The integration of smart hardware with multi-modal large models is seen as a trend, with major companies like ByteDance and Xiaomi accelerating progress in this area. Opportunities in industries such as toys, education, and home goods are recommended for attention [8] Internet Sector - The report highlights the resilience of major internet companies like Tencent, Alibaba, and Meituan, suggesting that their strategic adjustments could lead to a reassessment of their value in the context of AI development [8] Film Sector - Over 60 films have been scheduled for the summer release in 2025, with expectations that quality films will drive steady growth in box office revenues. Key production companies and cinema chains are recommended for monitoring [9] Card and Trendy Toys Sector - The report notes a high level of enthusiasm in the card and trendy toys sector, with companies increasingly focusing on integrating their products with popular trends. Continuous expansion in this sector is anticipated [9] State-Owned Publishing Sector - The report advises paying attention to state-owned media companies actively pursuing mergers and acquisitions, as well as the performance of publishing companies in new business explorations [10] Market Review - The report provides a market review indicating that the media sector has shown a 3.06% increase, ranking 18th among all industries during the specified period [11][15]