行业报告行业研究周报：2025上半年土地市场总结-20250630

Investment Rating - The industry rating is "Outperform the Market" (maintained rating) [3] Core Viewpoints - The report indicates a significant decline in national land use rights transfer income, down 11.9% year-on-year for the first five months of 2025, totaling 1,128.1 billion yuan [9] - In the first half of 2025, residential land supply in 300 cities decreased by 18.6%, while transaction area fell by 6.8%. However, land transfer income increased by 24.5% year-on-year, with an average premium rate of 10.3%, up 6.2 percentage points from the previous year [9][10] - The top 20 cities accounted for 66% of the national land transfer income in the first half of 2025, an increase from 51% in 2024, indicating a rising concentration in the land market [10] - The report highlights a trend of "volume reduction and quality improvement" in the land market, with significant differentiation in supply and demand across different city tiers [12] Summary by Sections 1. Land Market Overview - National land transfer income for the first five months of 2025 was 1,128.1 billion yuan, down 11.9% year-on-year [9] - In the first half of 2025, residential land supply decreased by 18.6%, and transaction area fell by 6.8%, while land transfer income increased by 24.5% [9][10] - The average premium rate for land transactions was 10.3%, up 6.2 percentage points from the previous year [9] 2. City Performance - The leading cities in land transfer income were Hangzhou, Beijing, Shanghai, and Chengdu, with respective amounts of 101.0 billion, 100.6 billion, 63.8 billion, and 36.6 billion yuan [10] - The top 20 cities' land transfer income accounted for 66% of the national total, indicating increased market concentration [10] 3. Real Estate Company Performance - Among 22 cities, state-owned enterprises accounted for 58% of land acquisition, while private enterprises increased their share to 21% [11] - Leading real estate companies in land acquisition included Greentown, Poly, and China Overseas, with respective acquisition amounts of 34.1 billion, 32.9 billion, and 28.3 billion yuan [11] 4. Market Trends and Outlook - The report anticipates a continued downward trend in land supply and demand influenced by third- and fourth-tier cities, while first- and second-tier cities may see improved auction activity in the second half of the year [12] - The expectation of a "stop falling and stabilize" policy is likely to support market recovery, particularly in cities with shorter turnover cycles [12] 5. Investment Recommendations - The report suggests prioritizing investments in non-state-owned enterprises benefiting from debt relief and policy support, as well as leading companies with product advantages [13] - Recommended stocks include Longfor Group, China Overseas Development, and Poly Developments, among others [13]