美图公司（01357）：跟踪点评：25H1亮点多：海外出圈、牵手阿里、AIAgent上线在即，看好AI赋能带动收入和利润稳升

Investment Rating - The report maintains a "Recommended" rating for the company, indicating an expectation to outperform the benchmark index by 10%-20% over the next six months [3][16]. Core Insights - The company is expected to achieve total revenue of 3.341 billion yuan in 2024, representing a year-on-year growth of 23.9%. The core growth drivers are attributed to the continuous empowerment of AI technology, which is expected to boost subscription products and advertising business [2][7]. - The gross profit is projected to increase by 38.5% to 2.294 billion yuan, with a gross margin improvement to 68.7% from 61.4% in the previous year. Net profit is anticipated to rise significantly by 120% to 806 million yuan, with adjusted net profit growing by 59.2% to 586 million yuan [2][7]. - The company is focusing on enhancing its AI capabilities and expanding its international market presence, with a notable increase in monthly active users (MAU) outside mainland China, which grew by 22% to 94.51 million, accounting for 36% of total MAU [6][7]. Business Segments Summary - Image and Design Products: Revenue is expected to grow by 57.1% to 2.086 billion yuan in 2024, with a 38.4% increase in paid subscription users to 12.61 million. The subscription penetration rate is projected to rise to 4.7% [2][7]. - Advertising Business: Revenue is forecasted to increase by 12.5% to 853 million yuan in 2024, with programmatic advertising showing a strong performance, growing by 35% due to upgrades in the advertising bidding system [2][7]. - Beauty Industry Solutions: Revenue is expected to decline by 32.4% to 385 million yuan in 2024, with the company adopting a cautious outlook for growth in this segment, which is considered non-core [2][7]. Financial Projections - The company is projected to achieve revenues of 4.492 billion yuan in 2025, 5.519 billion yuan in 2026, and 6.698 billion yuan in 2027, with respective year-on-year growth rates of 34%, 23%, and 21% [7][8]. - Adjusted net profits are expected to reach 877 million yuan in 2025, 1.251 billion yuan in 2026, and 1.556 billion yuan in 2027, with growth rates of 50%, 43%, and 24% respectively [7][8].