Investment Rating - The report maintains an "Outperform" rating for Xiaomi Group and several related companies, including Huayang Group, Top Group, Yinhong Shares, Hesai Technology, and others [4]. Core Views - Xiaomi's Yu7 has officially launched, marking its entry into the mid-to-high-end SUV market, with a market size exceeding 3 million vehicles [3][64]. - The Yu7's market performance is strong, with over 240,000 orders within 18 hours of its launch, indicating robust demand [37]. - The report highlights the competitive advantages of the Yu7 over Tesla's Model Y in various aspects, including price, dimensions, dynamic performance, and range [71][75]. Summary by Sections Product Launch and Features - Xiaomi Yu7 was launched on June 26, 2025, with three SKUs: Standard version priced at 253,500 CNY, PRO version at 279,900 CNY, and MAX version at 329,900 CNY [12]. - The Yu7 features a sleek design, multiple color options, and advanced technology, including a V6s PLUS motor and an 800V silicon carbide high-voltage platform [28][36]. - The vehicle offers impressive specifications, such as a maximum speed of 253 km/h and a range of 835 km for the Standard version [28]. Market Analysis - The 20-40 million CNY SUV market is projected to grow, with a penetration rate of 57.80% for new energy vehicles in the first five months of 2025 [3][65]. - The report anticipates Xiaomi's vehicle sales to reach 400,000 to 500,000 units in 2025, with potential to exceed 800,000 units in 2026 [80]. Competitive Landscape - The report notes that Tesla's Model Y leads the market, but Xiaomi's Yu7 is positioned competitively, with advantages in several key performance metrics [67][71]. - The report emphasizes Xiaomi's established automotive ecosystem and its strategic investments in the automotive supply chain, enhancing its competitive edge [58]. Company Performance - Xiaomi's automotive business has shown strong initial performance, with Q1 2025 revenue reaching 18.6 billion CNY [47]. - The company has a solid production capacity plan, with ongoing expansions in its manufacturing facilities in Beijing, Wuhan, and Shanghai [76][80].
小米汽车专题系列之四:小米Yu7发布,正式进入1-N阶段
Guoxin Securities·2025-07-01 05:33