KAIYUAN SECURITIES·2025-07-01 06:14Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [1] Core Insights - The real estate sector is showing signs of stabilization in sales for the first half of 2025, with expectations for continued supportive fiscal and monetary policies to aid in the industry's recovery [8] - The top 100 real estate companies experienced a year-on-year sales decline of 11.4% in the first half of 2025, with a total sales amount of 17,820 billion yuan [5] - The average sales price for the top 100 companies was 20,727.2 yuan per square meter, indicating a trend of higher prices among leading firms [6] Summary by Sections Sales Performance - In the first half of 2025, the cumulative sales amount for the top 100 real estate companies was 17,820 billion yuan, down 11.4% year-on-year, with a cumulative equity sales area of 113,013.6 million square meters, also down 11.5% [5] - The sales performance varied across different tiers, with the top 10, top 50, and top 100 companies showing declines of 14.0%, 11.5%, and 11.4% respectively [6] Company Insights - Poly Development maintained the largest sales scale, while China Jinmao and Jianfa Real Estate showed strong monthly sales performance in June 2025, with increases of 27.9% and 17.3% year-on-year respectively [7] - The top five companies by sales in the first half of 2025 were Poly Development, China Overseas Property, China Resources Land, China Merchants Shekou, and Greentown China, with respective cumulative sales amounts of 1,452.0 billion, 1,201.3 billion, 1,103.0 billion, 888.9 billion, and 803.0 billion yuan [7] Investment Recommendations - Recommended companies include those with strong credit and good urban fundamentals, such as Greentown China, China Merchants Shekou, and China Overseas Development, as well as firms benefiting from both residential and commercial real estate recovery [8]