Orient Securities·2025-07-01 08:41Investment Rating - The report maintains a "Positive" outlook for the home appliance industry, indicating a relative strength compared to the market benchmark index [4]. Core Insights - The leading companies in the cleaning and small home appliance sector are undergoing governance optimization, which is expected to improve operations. The overall demand for home appliances is anticipated to rise due to favorable policies and a vibrant new consumption landscape [2][7]. - The report highlights the potential for growth in the cleaning and small appliance segments, with significant year-on-year increases in online retail sales for key products such as robotic vacuums and washing machines [7]. - The report suggests that the upcoming air conditioning season may benefit from higher temperatures and lower inventory levels, leading to increased demand for home appliances [2]. Summary by Sections Investment Recommendations and Targets - The report recommends focusing on companies like Stone Technology (688169, Buy) and Bear Electric (002959, Hold) due to their positive changes and internal governance improvements. It also suggests monitoring major white goods leaders like Midea Group (000333, Not Rated) and Haier Smart Home (600690, Buy) for their efficiency and policy benefits [2]. - The report emphasizes the importance of companies that are actively expanding overseas and improving their operational efficiency, such as Hisense Electric (000921, Not Rated) and Hisense Visual (600060, Hold) [2]. - It also points out the potential for kitchen appliance companies like Boss Electric (002508, Buy) and Vatti (002035, Not Rated) to adapt to the easing of real estate pressures and adjust their strategies for overseas markets [2]. Market Trends - The report notes that the demand for cleaning appliances and small home appliances has been robust, with significant growth rates in online sales for key categories. For instance, sales of robotic vacuums increased by 45.93%, washing machines by 41.66%, and health pots by 28.66% year-on-year [7]. - The report anticipates that the growth momentum in these segments will continue, driven by sustained government subsidies and increasing consumer acceptance of these products [7]. Company-Specific Developments - Stone Technology is undergoing a strategic shift with a new management team, which is expected to enhance its operational and governance capabilities. The company plans to issue H-shares in Hong Kong, reflecting a commitment to global expansion [7]. - Bear Electric is also adjusting its management structure to improve strategic alignment and operational efficiency, which may lead to better profit margins in the short term [7].