Changjiang Securities·2025-07-01 23:30Investment Rating - The industry investment rating is "Positive" and maintained [14]. Core Insights - The supply of land is increasingly concentrated in core areas, with both the scale and quality of land supply declining since Q1 2025. In the first five months of 2025, the cumulative launched residential land area in 300 cities decreased by 16.9% year-on-year, with first-tier cities seeing an increase of 33.8% [3][7]. - The transaction volume and premium rates for land have also decreased in April and May 2025, primarily due to declining supply quality and uncertain absorption rates. The cumulative transaction area and amount in the first five months of 2025 for 300 cities showed a year-on-year decrease of 6.3% and an increase of 24.6%, respectively [8][11]. - Leading real estate companies such as Poly, China Resources, and Zhaoshang have increased their land acquisition efforts, while companies like Jinmao and Yuexiu have shown strong performance in both land acquisition and sales [9][11]. Summary by Sections Supply Side - The land supply has further concentrated in core areas, with a notable decline in both scale and quality since Q1. In May 2025, the launched residential land area in 300 cities decreased by 13.0% month-on-month compared to April, and the core six cities saw a 16.8% increase in launched area [7][8]. Transaction Side - The transaction volume and premium rates have decreased, with the cumulative transaction area in the first five months of 2025 showing a year-on-year decline of 6.3%. The core six cities experienced significant increases in transaction amounts, with a year-on-year increase of 156.1% [8][11]. Real Estate Companies - In May 2025, leading companies such as Poly, China Resources, and Zhaoshang were active in the land market, with total acquisition amounts of 11.1 billion, 9.8 billion, and 5.3 billion respectively. The top three companies in cumulative land acquisition amounts from January to May 2025 were China Resources, Poly, and Greentown, with amounts of 42.7 billion, 42.0 billion, and 37.5 billion respectively [9][11]. Quality of Land Acquisition - In April and May 2025, companies like Yuexiu and Greentown demonstrated superior land acquisition quality. The overall land acquisition quality scores indicated that companies such as China Resources, Yuexiu, and Greentown had higher regional capability and expected profitability [10][11].