地产2025年中期策略：地产寻底的企业视角

Core Conclusions - The current real estate downturn is significantly influenced by non-demand factors, particularly changes in developer behavior, which have become more impactful than traditional demand-side explanations [3][23] - Unlike previous cycles where easing policies effectively stimulated sales, the demand-side policy effects have weakened since 2022, shifting the core contradiction from mere demand insufficiency to supply-side factors dominated by developer strategies and debt cycles [3][25] Industry Changes Due to High Turnover Model - The implementation of the "new house price limit" policy in 2018 marked a turning point, leading developers to abandon traditional slow turnover models in favor of high turnover strategies, which compressed the time from land acquisition to pre-sale, accelerating cash flow [4][28] - This high turnover model has resulted in significant inventory expansion and a shift in the debt structure of companies towards operational liabilities [4][39] - However, the sustainability of this high turnover model is challenged by increasing land acquisition difficulties in core cities, leading to an imbalance in land reserves and persistent cash flow pressures [5][44] Recovery Path - The recovery process is expected to start with credit repair among developers, gradually leading to price stabilization rather than an initial rebound in sales volume [6][80] - Observations indicate a reduction in credit risk and a moderate deleveraging among leading developers, while "long-tail developers" are showing resilience in sales and land markets, particularly in weaker second- and third-tier cities [6][105] Sales and Economic Challenges - The report forecasts that under optimistic assumptions, the national sales area of commercial housing will remain flat at 970 million square meters in 2025, with recovery largely dependent on the absorption rate of pre-sold properties [7][8] - Despite improvements in certain areas, the overall drag of real estate development investment on the economy is expected to persist due to the time required for price stabilization to translate into new construction and recovery [7][8] Investment Recommendations - The report suggests focusing on industry leaders maintaining land acquisition intensity, such as China Overseas Development and Poly Developments, as well as companies with improving operational conditions like Gemdale Corporation [8][8]