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波司登(03998):暖冬凸显公司经营韧性,渠道优化提升品牌声量
Hua Yuan Zheng Quan·2025-07-02 08:11

Investment Rating - The investment rating for the company is "Buy" (maintained) [5] Core Views - The report highlights the company's operational resilience demonstrated during a warm winter and the optimization of channels that enhance brand visibility [5] - The company has achieved a revenue of 25.902 billion RMB for FY2025, reflecting a year-on-year growth of 11.6%, with a CAGR of 17.7% from FY2021 to FY2025 [7] - The report emphasizes the company's focus on the "dual focus" strategy of concentrating on down jackets and fashionable functional apparel, which drives revenue growth [7] Financial Performance Summary - For FY2025, the company reported a net profit of 3.514 billion RMB, a year-on-year increase of 14.3% [7] - The revenue from the brand down jacket business reached 21.668 billion RMB, growing by 11.0% year-on-year, with the main brand and Xuezhongfei contributing to this growth [7] - The OEM business revenue was 3.373 billion RMB, showing a significant increase of 26.4% year-on-year, with the top five clients accounting for 90.4% of the revenue [7] Revenue and Profit Forecast - The company forecasts net profits of 3.928 billion RMB, 4.388 billion RMB, and 4.879 billion RMB for FY2026, FY2027, and FY2028 respectively, with growth rates of 11.78%, 11.71%, and 11.20% [6][8] - The projected revenue for FY2026 is 28.533 billion RMB, with a growth rate of 10.2% [8] Operational Strategy - The company is enhancing its retail strategy through the Top Store model and online-offline collaboration, which has led to a 5.2% increase in direct sales and a 24.3% increase in wholesale revenue for the brand down jacket business [7] - The number of offline stores increased by 253 to a total of 3,470, while online revenue for brand down jackets grew by 9.4% to 7.478 billion RMB [7]