社会服务行业2025年中期策略报告：新世代、新需求、新消费-20250702

Group 1: Core Insights - The new generation of consumers, raised in the internet and mobile internet era, emphasizes experiential consumption, authenticity, and personalization, driving changes in travel, retail, beauty, and pet sectors [3][12] - The tourism sector is expected to continue its recovery, with domestic travel projected to reach 5.75 trillion yuan in 2024, a 17.1% increase year-on-year, and 56.15 billion domestic trips anticipated, marking a 14.8% growth [18][21] - The retail sector is returning to consumer demand, with traditional retail showing growth in essential goods and cultural consumption, while e-commerce platforms are focusing on optimizing consumer experiences [42][45] Group 2: Tourism Sector - Domestic tourism is recovering, with urban residents expected to make 43.7 billion trips in 2024, a 16.3% increase, and rural residents 12.45 billion trips, a 9.9% increase [18] - International travel is rebounding, with 1.23 billion outbound trips in 2024, a 41% increase, and inbound tourism expected to grow by 60.8% to 1.32 billion visitors [21][26] - OTA platforms like Ctrip and Tongcheng are benefiting from the recovery in travel demand and are expanding their inbound tourism services [27] Group 3: Retail Sector - The retail market is experiencing steady growth, with social retail sales expected to rise, and online retail growth slowing down as platforms focus on consumer needs [42][45] - Traditional retailers like Yonghui Supermarket are undergoing significant transformations to meet consumer demands, with a focus on quality and customer experience [57] - The cross-border e-commerce sector is adapting to changing tariff policies, with companies like Yiwu Market playing a crucial role in global supply chains [58][62] Group 4: Beauty and Pet Industries - The beauty and pet sectors are witnessing rapid growth, with domestic brands achieving revenue growth rates of 20-30% in niche markets [68][72] - The pet industry in China has surpassed 300 billion yuan in market size, reflecting the growing trend of pet ownership and related consumption [68] - Companies in the beauty sector, such as Aimeike, are expected to see growth due to lower base effects and strategic acquisitions [75]