Investment Rating - The report indicates a positive investment outlook for the C-end application industry, particularly highlighting subscription platforms as leading performers and advertising platforms showing continuous improvement [1]. Core Insights - The report emphasizes the importance of AI in enhancing user engagement and optimizing recommendation algorithms, which are crucial for building competitive barriers in C-end applications. Companies like Duolingo and Spotify are leveraging AI to improve user experience and increase subscription conversion rates, while advertising platforms like Snapchat and Pinterest are enhancing ad automation and recommendation systems to drive revenue growth [2][3]. Summary by Sections C-end Applications - Subscription platforms are outperforming advertising platforms, with significant improvements in user engagement and revenue generation [5][8]. - Duolingo and Spotify have successfully integrated AI features, leading to increased product value and resilience in growth. Duolingo's new subscription tier, Duolingo Max, has seen a rise in eligible users from under 10% to over 60%, while Spotify has implemented price increases supported by AI functionalities [3][17]. Subscription Platforms - AI capabilities have significantly enhanced the value of subscription products, with Duolingo's subscription revenue share increasing from 79% to 83% and Spotify reaching 90% [17][30]. - The introduction of AI-driven features has led to substantial revenue contributions, with Duolingo Max and Spotify's price adjustments driving user growth and average revenue per user (ARPU) increases [30]. Advertising Platforms - AI has improved advertising conversion efficiency, with Snapchat's ad revenue growth shifting from negative to positive, and Pinterest's revenue growth accelerating from single digits to over 20% [30]. - Snapchat's subscription service, Snapchat+, has contributed to revenue growth, with its user base expanding significantly [27][30]. Performance Metrics - The report highlights the stock performance of C-end application companies, with Duolingo and Spotify showing substantial gains compared to Snapchat and Pinterest, particularly in the context of AI advancements [7]. - Active user growth and revenue metrics indicate a recovery and stabilization trend across major platforms, with ARPU showing positive growth from Q1 2024 onwards [10][30].
AI专题：从海外C端应用看AI进展：订阅服务迎来价值增量，广告平台有望持续增长
Southwest Securities·2025-07-03 06:04