Haitong Securities International·2025-07-03 13:49Investment Rating - The report assigns a rating of "Outperform" for Bosideng International Holdings, indicating an expected total return over the next 12-18 months that exceeds the relevant market benchmark [20]. Core Insights - Bosideng Group reported FY25 results with revenue reaching RMB 25.90 billion, an increase of 11.6% year-on-year, and a net profit attributable to the parent company of RMB 3.51 billion, up 14.3% year-on-year, with a net profit margin of 13.6%, reflecting a 0.3 percentage point increase [1][11]. - The company experienced steady growth in its non-women's wear categories, with revenue changes of +11.0% for down jackets and +26.4% for ODM, while women's wear saw a decline of -20.6% [2][12]. - The overall gross profit margin decreased by 2.3 percentage points to 57.3%, primarily due to structural adjustments and increased competition in the women's wear segment [2][12]. - The brand's down jacket business saw a revenue growth of approximately 10%, but the gross profit margins for its brands, including Bosideng and Xuezhongfei, declined [3]. - The company improved its operational efficiency, with a stable inventory turnover period of 118 days, and a reduction in expense ratios leading to an increase in operating profit margin to 19.2% [5]. Summary by Sections Financial Performance - FY25 revenue was RMB 25.90 billion, with a net profit of RMB 3.51 billion, marking increases of 11.6% and 14.3% respectively [1][11]. - FY25H2 revenue reached RMB 17.10 billion, up 8.6%, and net profit was RMB 2.38 billion, up 10.6% [1]. Business Segments - Revenue changes for FY25 included +11.0% for down jackets, +26.4% for ODM, -20.6% for women's wear, and +2.8% for diversified apparel [2][12]. - The gross profit margins for these segments were 63.4% for down jackets, 19.1% for ODM, 63.2% for women's wear, and 21.7% for diversified apparel [2][12]. Operational Efficiency - The company added 253 retail outlets, bringing the total to 3,470, with a focus on enhancing the quality of its retail network [4]. - Online revenue reached RMB 7.58 billion, reflecting a 9.3% year-on-year increase [4]. Strategic Initiatives - The strategic investment in Moose Knuckles, acquiring a 31.6% stake, aims to diversify the brand matrix and expand into international markets [7]. - Future plans include enhancing the brand's presence in both online and offline channels, with a focus on quality and operational efficiency [8].