香港零售额改善下的积极信号

Investment Rating - The report maintains an "Overweight" rating for the real estate development and real estate services sectors [7]. Core Insights - The retail sales in Hong Kong showed a positive trend with a year-on-year increase of 2.4% in May 2025, marking the first positive growth in 15 months, driven by factors such as improved local consumption and a rebound in tourism [2][3]. - Non-essential consumption has recovered, with a year-on-year growth of 3.5% in May 2025, significantly outpacing essential consumption, which is expected to positively impact commercial real estate [3][4]. - The commercial real estate sector remains at a low level of activity, but the recovery in retail sales is seen as a leading indicator for potential rent stabilization and improvement in occupancy rates [4]. Summary by Sections Retail Sales Performance - In May 2025, Hong Kong's retail sales reached HKD 31.3 billion, with a month-on-month increase of 7% after seasonal adjustments [1][2]. - The improvement in retail sales is attributed to the "May Day" holiday and the positive effects of talent policies implemented in late 2022, which have started to show results in 2023 [2]. Non-Essential Consumption Recovery - Non-essential consumption categories, such as pharmaceuticals and cosmetics, saw significant growth, with increases of 8.7% and 6.9% respectively [3]. - Luxury goods, while still declining by 3.2%, have shown a narrowing of the decline compared to previous months, indicating a potential recovery [3]. Commercial Real Estate Outlook - The commercial real estate sector's rental index remains below the threshold of recovery, but the rebound in retail sales could enhance tenant leasing willingness and reduce vacancy rates [4]. - The Hong Kong government is actively promoting consumption through incentives for the retail and dining sectors, which may further support the recovery of commercial real estate [4]. Investment Recommendations - The report recommends focusing on local developers and commercial operators in Hong Kong, particularly those with high dividend yields and substantial land reserves along the MTR lines [5][9]. - Specific stock recommendations include "Link REIT" (823 HK) with a target price of HKD 50.59 and "MTR Corporation" (66 HK) with a target price of HKD 29.50, both rated as "Buy" and "Overweight" respectively [9][14].