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电子行业2025年中期策略报告:创新不止,拥抱AI-20250704
Ping An Securities·2025-07-04 10:28

Group 1 - The report maintains a "stronger than market" rating for the electronics industry, highlighting the emergence of foldable screens, AI smartphones, and AI glasses as new growth opportunities for the industry in the second half of 2025 [2][113] - The transition from feature phones to smartphones occurred from 2009 to 2012, followed by smartphone design upgrades from 2013 to 2016. From 2016 to 2023, the demand for smartphone replacements weakened, leading to sluggish growth. Since 2024, AI smartphones have entered the mainstream market [2][20][113] - In Q1 2025, the shipment of foldable smartphones in China reached 2.84 million units, a year-on-year increase of 53.1%, indicating a market recovery [2][36][113] Group 2 - AI smartphones are expected to see significant growth, with IDC predicting shipments to reach 827 million units by 2027, representing a compound annual growth rate (CAGR) of 52% from 2024 to 2027 [2][51][113] - The rise of AI technology is driving innovation in terminal devices, with AI glasses emerging as a new application platform. These glasses are lighter and more integrated into daily life compared to traditional XR devices [2][64][113] - The global shipment of AI glasses is projected to reach 5.5 million units in 2025, with a forecasted increase to 22 million units by 2027, reflecting a CAGR of 144% from 2024 to 2027 [2][94][113] Group 3 - The electronics industry has outperformed the CSI 300 index by 0.24 percentage points since the beginning of the year, with the semiconductor and electronic chemical sectors showing positive growth [7][12][11] - The report notes a significant increase in the concentration of smartphone brands, with the top five brands accounting for 67% of the global market share as of Q1 2025 [26][27] - The report emphasizes the importance of micro-innovation in products as the industry faces a slowdown in shipment growth and increasing market concentration [2][113]