Orient Securities·2025-07-06 02:45Investment Rating - The industry investment rating is "Positive (Maintain)" [5] Core Insights - In June, the sales of the top 100 real estate companies saw a year-on-year decline, with total sales amounting to 370.7 billion yuan, a decrease of 21% compared to the previous year. The total sales area was 16.8 million square meters, down 30% year-on-year, indicating a widening decline compared to May [2] - The cumulative sales for the first half of the year for the top 100 companies decreased by 11% to 1.8 trillion yuan, reflecting a seasonal decline in the second quarter after a temporary stabilization in the first quarter due to policy effects [2] - The report anticipates that the launch of more "good housing" in core cities will lead to a hot market in first and second-tier cities, while third and fourth-tier cities will continue to experience low transaction volumes [2] Summary by Sections Sales Performance - In June, the sales performance of the top 100 real estate companies showed a significant decline, with the top 10 companies experiencing a 26% drop in sales, while the second and third tiers saw declines of 13% and 18% respectively [2] - The report highlights that the sales decline is expected to narrow in 2025 due to improved housing quality and stability in new home prices in high-energy cities [2] Market Dynamics - The report discusses the competitive pressure of high-value new homes on the second-hand market, emphasizing that the advantages of new homes stem from local government concessions on land prices and planning [3] - It notes that the second-hand housing market has seen a significant drop in transaction volume since April, with new residential prices in 70 cities declining by 0.22% month-on-month and 4.08% year-on-year as of May [3] Policy Outlook - The report suggests that there is a high likelihood of new supportive policies being introduced in the third quarter, especially in first-tier cities like Beijing and Shanghai, where there is still room for relaxation of purchase restrictions [3] - Potential policy measures include easing of provident fund withdrawal policies and monetary policy support, which could stimulate short-term market recovery [3] Investment Recommendations - The report recommends focusing on stocks with strong price elasticity, including Beike-W (02423, Buy), Jindi Group (600383, Increase), Longfor Group (00960, Buy), Poly Development (600048, Buy), and China Merchants Shekou (001979, Buy) [7]