新房、二手房成交同比放缓，政策端仍需发力

Investment Rating - The industry investment rating is maintained as "Buy" [1] Core Views - The report highlights that new and second-hand housing transactions are slowing down year-on-year, indicating a need for continued policy support to stimulate demand [4][6] - The Beijing government is actively optimizing real estate policies to enhance housing supply and improve living conditions for residents [3][8] Summary by Sections Policy Tracking - On July 1, the Beijing government held a meeting to discuss advancing housing policies, emphasizing a multi-supplier and multi-channel housing supply system [3][8] - The focus is on improving the quality of housing and ensuring adequate land supply near transportation hubs and employment centers [3][8] Transaction Data - In June, Beijing's second-hand housing transactions reached 16,800 units, showing a year-on-year increase of 2.3% but a slowdown compared to previous months [4][6] - For new homes, the transaction area in 30 major cities was 2.63 million square meters, reflecting a year-on-year decrease of 20.8% [5][9] Investment Recommendations - The report suggests focusing on leading real estate companies with strong land acquisition capabilities and reasonable land reserves, such as Poly Developments [6][15] - It also recommends attention to major intermediary firms benefiting from active second-hand housing transactions, like I Love My Home [6][15]