行业周报：新房成交面积环比增长，多地力推商转公贷款-20250706

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - New housing transaction area has increased month-on-month, while year-on-year figures show a decline. The report tracks 68 cities where new housing transactions increased by 38% month-on-month but decreased by 32% year-on-year. The total transaction area for the year to date is 67.46 million square meters, reflecting an 8% year-on-year decline [5][17] - The report indicates that the land transaction area has decreased year-on-year, but the premium rate has increased month-on-month. In Tianjin, a hot land auction market saw 15 residential plots sold, with one plot in the Hexi District sold at a premium of over 10%, generating a total revenue of 8.777 billion yuan [5][37] - The issuance of domestic credit bonds has increased both year-on-year and month-on-month, with a total issuance of 8.95 billion yuan, marking a 606% year-on-year increase and a 63% month-on-month increase [5][44] Summary by Sections Policy Direction - The central government emphasizes the construction of "good houses" that are safe, comfortable, green, and smart, aiming to stabilize expectations, activate demand, optimize supply, and mitigate risks. Local governments are implementing policies to promote the conversion of commercial loans to public housing fund loans, thereby lowering mortgage rates [6][14][15] Sales Data - In the 27th week of 2025, the new housing transaction area in 68 major cities was 3.68 million square meters, showing a year-on-year decline of 32% but a month-on-month increase of 38%. The cumulative transaction area for the year to date is 67.46 million square meters, reflecting an 8% year-on-year decline [7][17][33] Investment Data - In the 27th week of 2025, 100 major cities launched land planning with a total area of 27.86 million square meters, while the transaction area was 32.41 million square meters, showing a year-on-year decline of 19%. The premium rate for land transactions was 7.8% [37][38] Financing Data - The issuance of credit bonds in the 27th week of 2025 reached 8.95 billion yuan, with an average weighted interest rate of 2.34%, remaining stable month-on-month. The cumulative issuance for the year is 185.09 billion yuan, reflecting a 16% year-on-year decrease [44][46] Investment Recommendations - The report maintains a "Positive" rating for the industry, anticipating that ongoing supportive fiscal and monetary policies will help stabilize the real estate market and improve the housing supply-demand relationship [5][55]