Donghai Securities·2025-07-07 09:43Group 1: Beer Industry - The beer sector is experiencing marginal demand improvement, with cost reductions enhancing profit elasticity. In 2024, terminal consumption remains weak, but leading beer companies are working on channel inventory destocking, with inventory levels at historical lows. The sector's valuation has dropped to a five-year low, but there is a high certainty of sales data recovery in 2025 due to low base effects and consumption policy stimuli, which may catalyze valuation increases. Additionally, costs are in a downward cycle, and product structure optimization is ongoing, indicating potential profit elasticity. Companies to watch include Qingdao Beer and Yanjing Beer, which have strong growth momentum and stable profit improvement [2][41]. - The beer production volume has stabilized over the past four years, with expectations for steady production in the next five years. The main consumer demographic for beer is aged 18-49, and after peaking in 2013, beer production has gradually declined. The production volume is expected to remain stable, with a slight decrease projected for 2024 [9][11]. - The beer industry has a high concentration, with the top five companies holding over 90% market share. Price increases remain a key growth driver for leading companies, particularly in the 6-10 yuan price range, as low-end products upgrade and high-end demand recedes [13][17]. Group 2: Snack Industry - The snack industry is entering a stable growth phase, with accelerated penetration into lower-tier markets and continued channel benefits. The retail market for leisure food and beverages is projected to reach 3.7 trillion yuan in 2024, with a year-on-year growth of 4.1%. The lower-tier market is expected to grow faster than higher-tier markets, with a projected market size of 1.18 trillion yuan by 2025 [44][45]. - Health-conscious and quality-oriented demands are increasingly shaping the snack market. Products like konjac and quail eggs are gaining popularity due to their health benefits and taste experiences. The konjac market is expected to continue its rapid growth, with significant sales increases noted in recent quarters [68][79]. - The rise of membership supermarkets is creating new opportunities for snack growth. Companies are actively expanding their presence in membership channels like Sam's Club and Hema, which are becoming key points for product launches and rapid sales growth [61][79]. Group 3: Dairy Industry - The dairy industry is experiencing a gradual improvement in supply-demand dynamics, with expectations for a turning point in the raw milk cycle. The price of fresh milk has been declining, leading to increased losses in dairy farming, but a reduction in raw milk inventory is anticipated as summer demand for cold dairy products rises. This could enhance the profitability of dairy companies once prices stabilize [2][82]. - The dairy sector has faced three rounds of price declines since 2008, with the current cycle extending due to weak demand and excess supply. The total milk production in China is projected to decrease for the first time since 2018, indicating a significant adjustment phase for the industry [88].