荆门“现房销售”新政怎么看？

Investment Rating - Industry Rating: Outperform the market (maintained rating) [4] Core Viewpoints - The introduction of "current housing sales" policies in cities like Jingmen and Xinyang indicates a shift towards promoting immediate sales of newly developed properties, with a focus on improving market stability [1][10][12] - The trend of increasing current housing sales is driven by buyer preferences for tangible products and the accumulation of inventory due to slower investment growth, particularly in lower-tier cities [2][12] - The overall market sentiment is improving, with expectations of policy support to stabilize the real estate sector, suggesting a potential turning point in the industry [4][14] Summary by Sections 1. Current Housing Sales Policy - Jingmen is the only pilot city in Hubei for current housing sales, with policies requiring new land sales to prioritize this sales model starting January 1, 2026 [1][12] - The policy aims to enhance market stability and reduce inventory, with a notable decrease in available inventory and a reduction in the de-stocking cycle [1][12] 2. Market Overview - New housing transactions for the week totaled 3.82 million square meters, showing a year-on-year decline of 9.65%, but an improvement of 1.33 percentage points compared to the previous month [3][17] - The second-hand housing market saw transactions of 1.75 million square meters, with a year-on-year decline of 10.38%, indicating a weakening trend [3][26] 3. Investment Recommendations - The report suggests focusing on non-state-owned enterprises benefiting from debt relief and policy support, as well as leading companies with product advantages and regional firms with improving market shares [4][14] - Specific companies recommended for investment include Longfor Group, China Overseas Development, and Poly Developments, among others [4][14][15]