Bank of China Securities·2025-07-09 01:36Core Insights - The report highlights the strong growth potential of Tongcheng Travel, a leading OTA in China's lower-tier markets, benefiting from the tourism boom and support from major shareholders Tencent and Ctrip [3][6][8] - In 2024, Tongcheng Travel is projected to achieve revenue of CNY 17.34 billion, a year-on-year increase of 45.8%, and an adjusted net profit of CNY 2.79 billion, up 26.7% year-on-year [6] Company Overview - Tongcheng Travel is formed from the merger of Tongcheng and eLong, positioning itself as a top three player in the OTA industry, providing comprehensive travel services including transportation and accommodation bookings [6][8] - The company has a significant user base from non-first-tier cities, allowing it to capitalize on the growth in lower-tier markets [8] Industry Analysis - The online travel market is expected to exceed CNY 1 trillion in 2024, driven by high demand in the cultural tourism sector and low penetration rates in lower-tier cities [7] - The current market structure is characterized by a dominant player (Ctrip) and several strong competitors (Tongcheng, Meituan, Feizhu), with a focus on differentiated competition [7] - The bargaining power in the transportation sector is low due to high supplier concentration, while the accommodation sector has a higher bargaining power with lower supplier concentration [7]