Shenwan Hongyuan Securities·2025-07-09 14:14Investment Rating - The report gives an "Overweight" rating for the textile and apparel industry, indicating a positive outlook compared to the overall market performance [2][10]. Core Insights - Domestic demand is showing a mild recovery, which is expected to accelerate, while external demand is impacted by tariff shocks, leading to a divergence in industry performance [2]. - The sportswear segment is experiencing strong demand, particularly in high-performance outdoor products, with significant market growth potential [2]. - The report highlights the resilience of certain brands in the men's and women's apparel sectors, while children's clothing brands are still under pressure [2]. - The home textile sector is benefiting from government subsidies, leading to better performance for key players [2]. - The personal care and household cleaning segment is in a growth phase, driven by diversification and quality upgrades [2]. - The textile manufacturing sector faces challenges from tariff impacts but maintains global competitiveness among leading manufacturers [2]. Summary by Sections Domestic Demand - Retail sales of clothing, shoes, and textiles reached 613.8 billion yuan from January to May, with a year-on-year growth of 3.3% [2]. - The report anticipates an acceleration in retail growth due to low base effects from the previous year [2]. External Demand - Textile and apparel exports totaled 116.7 billion USD from January to May, with a year-on-year increase of 1% [2]. - Vietnam's textile exports grew by 12%, indicating a shift in supply chains due to tariff policies [2]. Sportswear Segment - The sportswear sector is leading in market performance, with brands like Anta and FILA expected to see significant revenue growth [2]. - The report predicts a 40% increase in revenue for outdoor brands in Q2 2025 [3]. Apparel Sector - Men's apparel brands like HLA are expected to show modest growth, while high-end brands may face profit declines [2]. - Women's apparel brand Geli Si is projected to outperform peers, with a significant rebound in profits [2]. Home Textiles - Key players like Luolai and Mercury are expected to see revenue growth of 3% and 15%, respectively, in Q2 2025 [3]. - The report notes that Fuanna is still undergoing operational adjustments, with expected declines in revenue and profit [2]. Personal Care and Household Cleaning - Companies like Nobon and Weijian are projected to achieve revenue growth of 28% and 20%, respectively, in Q2 2025 [2]. Textile Manufacturing - Major manufacturers like Shenzhou International are expected to see revenue growth of 15% in H1 2025, despite short-term profit pressures [2]. - The report highlights that upstream textile companies are facing order declines due to tariff impacts [2]. Investment Recommendations - The report recommends focusing on sectors with recovery potential, such as sportswear, discount retail, personal care, and home textiles [2]. - Specific stock recommendations include Anta Sports, HLA, and Luolai [2][5].