“反内卷”系列之三：“反内卷”，被低估的决心

Group 1: Overview of "Anti-Involution" Policy - The recent "anti-involution" initiative is characterized by a higher stance, broader coverage, and stronger coordination among local governments, enterprises, and residents[2] - The Central Financial Committee emphasized "lawful governance of low-price disorderly competition" and "orderly exit of backward production capacity" as key directions for the "anti-involution" policy[2] - Revenue growth in "involution" industries dropped from 28.5% in 2021 to -0.4% in 2024, while fixed cost growth remained rigid at 12.3%[2] Group 2: Negative Feedback from Involution - Involution industries experienced a significant decline in average net profit growth to -28.2% in 2024, contrasting with a positive growth of 3.5% in non-involution industries[2] - The accounts payable turnover rate for involution industries decreased to 4.6% in 2024, indicating a shift in cost management strategies[3] - Sales expenses in involution industries fell by 9.7% in 2024, while management expenses grew at a slower rate of 2.6%[3] Group 3: Strategies to Address Involution - To resolve the "involution" dilemma, it is crucial to alleviate supply-demand contradictions and promote the orderly exit of backward production capacity[5] - Structural transformation can be achieved through policy guidance, industry self-discipline, and market mechanisms to encourage supply innovation[5] - Accelerating the development of the service industry is essential to address structural unemployment issues during the transformation process[6]