Orient Securities·2025-07-10 12:44Investment Rating - The report maintains a "Buy" rating for the company with a target price of 67.24 CNY [2][5] Core Insights - The company is expected to see a sales recovery in Q2 2025, supported by the implementation of departure tax refunds and the opening of new city stores [1][8] - The earnings per share (EPS) forecasts for 2025, 2026, and 2027 are adjusted to 2.24 CNY, 2.60 CNY, and 3.10 CNY respectively, reflecting a downward revision due to slower recovery in duty-free sales and lower-than-expected customer traffic [2] - The company is expanding its channels with new stores opening in Tianjin and enhancing customer engagement through innovative retail experiences [8] Financial Summary - Revenue projections for 2025, 2026, and 2027 are 61,865 million CNY, 67,993 million CNY, and 74,120 million CNY respectively, with growth rates of 9.5%, 9.9%, and 9.0% [4] - The company's gross margin is expected to improve slightly from 32.0% in 2024 to 32.8% in 2027, while net profit margin is projected to increase from 7.6% in 2024 to 8.7% in 2027 [4] - The return on equity (ROE) is forecasted to rise from 7.8% in 2024 to 10.3% in 2027, indicating improved profitability [4]