Shenwan Hongyuan Securities·2025-07-10 14:49Investment Rating - The report maintains a "Buy" rating for Alibaba (BABA) [2][12][24] Core Insights - The company is increasing investments in flash sales and instant retail, with AI driving cloud intelligence growth [1][12] - Short-term EBITA pressure is expected for Taotian due to increased investments, but this will help cultivate consumer awareness and activate local consumption [8][12] - Strong growth in cloud revenue is anticipated, driven by rising domestic AI demand and enhanced model capabilities [9][10][12] - The international business is expected to maintain healthy growth while balancing investment efficiency to improve profitability [11][12] Financial Data and Earnings Forecast - For FY26E, the revenue forecast is Rmb1,067.8 billion, with a YoY growth rate of 7.2% [15] - Non-GAAP net profit for FY26E is projected at Rmb137.2 billion, reflecting a decline of 13.4% YoY [15] - The adjusted EPS for FY26E is expected to be Rmb56.82 [15] - The target price is set at $138 per share, indicating a 33% upside potential [12][15]