HTSC·2025-07-11 02:12Investment Rating - The investment rating for JD Group is maintained as "Buy" [6][4]. Core Views - JD Group is expected to achieve steady growth in its retail performance for Q2 2025, driven by the "trade-in" policy, with revenue and profit continuing to show double-digit growth. However, increased investment in new businesses like food delivery is anticipated to exert pressure on short-term profits [1][2]. - The total revenue for Q2 2025 is projected to increase by 15.6% year-on-year to RMB 337 billion, with the retail segment expected to grow by 16.5% to RMB 299.5 billion, reflecting robust growth in the electronics and daily necessities categories [2][11]. - The food delivery business is gaining traction, with significant growth in operational metrics such as daily orders and the number of merchants and delivery personnel. The company plans to invest over RMB 10 billion to support brand sales growth [3][4]. Revenue and Profit Forecast - The adjusted net profit for Q2 2025 is expected to be RMB 4.36 billion, representing a 70% year-on-year decline, primarily due to the high investment in the food delivery segment [1][4]. - The forecast for non-GAAP net profit for 2025, 2026, and 2027 has been revised down by 45.1%, 16.7%, and 5.1% respectively, to RMB 22.1 billion, RMB 41.5 billion, and RMB 55.1 billion, mainly due to higher-than-expected food delivery investments [4][11]. Valuation - The target price based on SOTP valuation is set at USD 45.79 per ADS and HKD 179.72 per ordinary share, reflecting a downward adjustment from previous estimates due to a reduction in the valuation multiples for the e-commerce business [4][14]. - The target price for the retail business is set at USD 31.75 per ADS, based on a non-GAAP PE of 10.0 times the 2025 forecast, which is below the comparable company average of 14.5 times [14][15]. Operational Metrics - The food delivery segment has shown rapid growth, with daily order volumes exceeding 25 million and over 1.5 million quality restaurants onboarded by June 1, 2025 [3][4]. - The active user engagement on the JD main app has improved significantly, with DAU growth rates of 27.3%, 44.8%, and 33.1% in April, May, and June 2025 respectively [3][4].