ZHONGTAI SECURITIES·2025-07-12 13:19Investment Rating - The report maintains an "Overweight" rating for the real estate sector [1] Core Insights - The report highlights a new consumption-boosting plan introduced by Beijing, while both new and second-hand housing transactions have shown a month-on-month decline [1][8] - The real estate sector has outperformed the broader market, with the Shenwan Real Estate Index rising by 6.12% compared to a 0.82% increase in the CSI 300 Index, resulting in a relative return of 5.3% [5][13] Summary by Sections 1. Weekly Market Review - The Shenwan Real Estate Index increased by 6.12%, while the CSI 300 Index rose by 0.82%, indicating strong sector performance [5][13] 2. Industry Fundamentals - For the week of July 4-10, the total number of new homes sold in 38 key cities was 25,620 units, reflecting a year-on-year growth of 6.9% but a month-on-month decline of 36%. The total transaction area was 2.092 million square meters, with a year-on-year decrease of 18% and a month-on-month decrease of 54.2% [6][20] - In the same week, the total number of second-hand homes sold in 16 key cities was 16,990 units, showing a year-on-year decline of 10% and a month-on-month decline of 6.7%. The total transaction area was 1.692 million square meters, with a year-on-year decrease of 8.4% and a month-on-month decrease of 5.4% [6][38] - The inventory of commercial housing in 17 key cities was 187.848 million square meters, with a month-on-month increase of 0.2% and a depletion cycle of 142.6 weeks [6][51] 3. Company News - China Merchants Shekou reported a signed sales area of 695,000 square meters and a sales amount of 21.748 billion yuan in June 2025. For the first half of 2025, the cumulative signed sales area was 3.35 million square meters, with a total sales amount of 88.894 billion yuan [17][19] - Gemdale Group announced a signed area of 262,000 square meters in June 2025, a year-on-year decrease of 41.39%, with a signed amount of 3.1 billion yuan, down 53.24% year-on-year [17][19] - Huaxia Happiness expects a net profit loss of between 5.5 billion and 7.5 billion yuan for the first half of 2025, compared to a loss of 4.849 billion yuan in the same period last year [18][19]