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耐用消费产业研究:反内卷提供高低切主线,把握新消费回调机遇
SINOLINK SECURITIES·2025-07-13 11:05

Investment Rating - The report suggests a focus on undervalued downstream brands or OEM industries with low expectations and dividend attributes, indicating a positive investment outlook for these sectors [2]. Core Insights - The report emphasizes the need to identify high-potential companies that can generate quality profits, particularly in the new consumption sector, as the market approaches the mid-year reporting season [2]. - It highlights the importance of focusing on companies with strong brand power and those that can benefit from the ongoing expansion of the overseas market, particularly in the context of the new consumption narrative [2][20]. - The report also notes that various sectors, such as light manufacturing, textiles, and home appliances, are showing signs of stabilization or growth, suggesting potential investment opportunities [3][5][25]. Summary by Relevant Sections Light Manufacturing - New tobacco products are expected to grow steadily, with a clear expansion trend in the overseas vaping market and a positive outlook for the HNB industry [3][20]. - The home furnishings sector is stabilizing, with a focus on companies that can demonstrate resilience and growth potential [3][20]. - The paper industry is entering a demand peak in Q3, with significant price recovery potential [3][21]. - The toy industry continues to expand, with strong performance from leading companies like Pop Mart [3][21]. Textiles and Apparel - The apparel sector is experiencing weak consumer demand, but there are opportunities in unique and differentiated brands, especially in new retail formats [3][23]. - The export market faces uncertainties due to potential tariffs, which could impact pricing and demand [3][23]. Beauty and Personal Care - The beauty sector is advised to focus on leading companies with strong mid-year performance and those with significant potential for price recovery [3][24]. Home Appliances - Skyworth's acquisition of Philips' North American business is expected to enhance its market presence and product offerings in high-end segments [3][25]. - The TV market is experiencing price declines, but demand is anticipated to recover in Q3 [3][25][26]. Retail and Social Services - The retail sector is under pressure, but there are signs of improvement in certain areas, such as instant retail and dining services [3][27][28]. - The report notes that the tourism and restaurant sectors are maintaining high levels of activity, indicating a positive trend [3][27]. Overall Market Trends - The report suggests that the new consumption narrative is gaining traction, with a focus on companies that can deliver high-quality profits and those that are well-positioned for growth in the evolving market landscape [2][8].