Orient Securities·2025-07-14 08:42Investment Rating - The report maintains a "Positive" investment rating for the home appliance industry, indicating an expectation of performance that is stronger than the market benchmark by over 5% [6][12]. Core Viewpoints - The leading companies in the clean appliance sector have recently reported better-than-expected operational results, with Ecovacs anticipating a nearly 40% revenue growth in Q2, surpassing market expectations. The significant growth of over 60% in Ecovacs' brand business is a key factor for this outperformance [4][8]. - The recent Prime Day sales event showed remarkable growth for Stone Technology and Chasing in Europe, with sales growth exceeding 100%, indicating a robust demand in both domestic and international markets. The report suggests that the clean appliance sector is experiencing a dual growth phase [4][8]. - The report expresses optimism for continued domestic growth in clean appliances, supported by ongoing national subsidies, increasing category penetration, and active new consumer trends. The overseas performance is also expected to be promising [4][8]. Summary by Sections Investment Recommendations and Targets - The report recommends focusing on Stone Technology (688169, Buy) and Ecovacs (603486, Buy) due to their strong growth prospects and operational improvements [4][8]. Market Dynamics - The clean appliance market is currently witnessing a favorable environment with improved competition, innovation premiums, and internal management optimizations, which are expected to support profit margin recovery [4][8]. - The anticipated recovery in profit margins is attributed to a better competitive landscape and the potential for technology-driven price premiums in high-demand products like robotic vacuum cleaners [4][8].