房地产行业第28周周报：本周新房二手房成交同比均走弱，北京支持公积金付首付并研究“带押过户”-20250715

Investment Rating - The report rates the real estate industry as "Outperform" [1] Core Insights - New home transaction area has seen a significant decline, with a month-on-month decrease of 50.3% and a year-on-year decrease of 19.5%, indicating a shift from positive to negative growth [1][17] - The second-hand housing market shows a narrowing month-on-month decline of 6.9%, but a year-on-year decline of 18.3% [1][17] - New home inventory has increased month-on-month, while year-on-year it has decreased, with a de-stocking cycle of 17.1 months [1][17] - The land market has experienced a decrease in both volume and price month-on-month, but a year-on-year increase in total land price by 94.4% [1][17] - The report highlights a significant increase in domestic bond issuance by real estate companies, with a total issuance of 238.6 billion yuan, up 112.5% month-on-month and 117.9% year-on-year [1][17] Summary by Sections 1. New Home Market Tracking - In the week of July 5 to July 11, new home transaction volume in 40 cities was 1.7 million units, with a month-on-month decrease of 44.7% and a year-on-year decrease of 7.3% [17][18] - The new home transaction area was 160.0 million square meters, with a month-on-month decrease of 50.3% and a year-on-year decrease of 19.5% [17][18] 2. Land Market Tracking - Total land transaction area across 100 cities was 1,564.7 million square meters, with a month-on-month decrease of 3.9% and a year-on-year increase of 33.0% [1][17] - The total land transaction price was 432.8 billion yuan, down 28.4% month-on-month but up 94.4% year-on-year [1][17] 3. Policy Overview - The report discusses local government initiatives to support housing consumption, including policies to allow the use of housing provident fund for down payments and the introduction of "mortgage transfer" policies [3] 4. Investment Recommendations - The report suggests focusing on four main lines of investment: companies with stable fundamentals in core cities, smaller firms with significant breakthroughs, companies with strategic changes, and real estate brokerage firms benefiting from the second-hand market recovery [1][4]