Guoxin Securities·2025-07-15 02:46Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [1][3][11] Core Views - In Q2 2025, the company's retail sales recorded low single-digit growth year-on-year, with a slowdown compared to Q1. E-commerce sales showed mid-single-digit growth, while discounts remained under pressure. The inventory-to-sales ratio improved to four months [3][4][5] - The company has a healthy channel inventory and cash operating situation, with marketing efforts expected to drive brand growth in the long term despite short-term profit pressures due to increased brand investment [3][11] - The company maintains its profit forecast, expecting net profits of 2.51 billion, 2.83 billion, and 3.04 billion yuan for 2025-2027, with year-on-year changes of -16.8%, +12.8%, and +7.6% respectively [11][12] Retail Performance - As of June 30, 2025, the total number of sales points in China (excluding Li Ning YOUNG) was 6,099, a net increase of 11 from the previous quarter, but a net decrease of 18 year-to-date. The number of Li Ning YOUNG sales points was 1,435, with a net decrease of 18 from the previous quarter and 33 year-to-date [2][3] - The retail channel (direct operation) recorded a mid-single-digit decline, while the wholesale channel saw low single-digit growth. E-commerce virtual store business achieved mid-single-digit growth [2][3] Marketing Strategy - The marketing strategy focuses on two main lines: NBA (Yang Hansheng) and the Olympics (COC). The marketing expense ratio is expected to maintain a low double-digit level for the year, with significantly higher rates in the second half compared to the first half [3][5] - The company is launching limited products and personal logos in collaboration with NBA players, while also promoting a new product line centered around the Olympics and technology [5][11] Financial Forecast - The company forecasts revenue growth of 0.5% in 2025, with expected revenues of 28.81 billion yuan, 30.24 billion yuan, and 31.90 billion yuan for 2025-2027 [12][16] - The expected earnings per share for 2025 is 0.97 yuan, with a price-to-earnings ratio (PE) of 15.4 [12][13]