BOCOM International·2025-07-15 08:17Investment Rating - The report assigns a "Neutral" rating to the company, Li Ning (2331 HK), with a target price of HKD 16.28, indicating a potential upside of 1.4% from the current price of HKD 16.06 [1][2][5]. Core Insights - The second quarter saw a slow recovery in sales, slightly below the company's expectations, with retail sales growth in the Li Ning brand (excluding Li Ning YOUNG) showing low single-digit year-on-year growth [5][6]. - The management indicated that the recovery trend in Q2 weakened compared to Q1, and sales and discounts remain under pressure since July [5]. - The report suggests that the company's sales recovery in the second half of the year will be gradual, leading to a downward revision of net profit forecasts for 2025-2027 [5][6]. Financial Overview - Revenue projections for 2025 are set at RMB 29,007 million, reflecting a year-on-year growth of 1.2%. The revenue for 2026 and 2027 is projected to be RMB 30,103 million and RMB 30,945 million, respectively [4][8]. - Net profit estimates for 2025 have been revised down to RMB 2,678 million, with a projected decline in net profit margins due to increased promotional activities and competition [5][7]. - The report anticipates a slight decrease in gross margin for 2025, with a forecasted gross margin of 49.1% [7][8]. Sales Channel Performance - In Q2, online sales outperformed offline channels, with e-commerce showing mid-single-digit growth year-on-year, while offline retail experienced low single-digit declines [5][6]. - The wholesale channel performed better than retail, with low single-digit growth in wholesale and a decline in retail sales [5][6]. Store Optimization and Product Trends - The number of offline stores is undergoing slight adjustments, with a net increase of 11 stores compared to Q1, while Li Ning YOUNG saw a net decrease of 18 stores [6][8]. - Product category growth continued from Q1, with running and fitness categories leading, while basketball products faced significant declines [6][8].