大众品Q2业绩前瞻及中期策略报告：新消费重构投资范式，传统消费循势待时-20250715

Group 1 - The report emphasizes the reconstruction of investment paradigms in the food and beverage sector, driven by new consumption trends that focus on emotional value, health, and technological innovation [1][14][30] - The new consumption paradigm is characterized by a shift from traditional consumption frameworks to a model that prioritizes innovative supply and new demand creation through quality offerings [1][14][35] - The report identifies three main consumption trends: rational quality consumption, emotional value self-consumption, and technological iteration innovation [1][14][30] Group 2 - The analysis of sub-sectors indicates that traditional leaders in beer, dairy, and condiments should be evaluated through traditional consumption frameworks, while new consumption-driven sectors like snacks, tea drinks, and health products require a bottom-up approach to identify explosive changes [2][35] - In the snack sector, companies with category dividends and new channel expansions are expected to perform well, with projected revenue growth rates for various companies in Q2 2025 [4][36] - The soft drink sector shows differentiated performance across segments, with energy drinks and ready-to-drink tea expected to grow, while traditional segments face challenges [4][37] Group 3 - The dairy sector is anticipated to have stable revenue in Q2 2025, with a focus on profit elasticity once raw milk prices stabilize [4][38] - The tea drink market is experiencing high growth driven by the delivery battle, with key players like Mixue Group and Cha Bai Dao expected to thrive in the mid-price segment [4][41] - The health product sector is seeing a concentration in the B-end market, while the C-end market requires attention to high-growth single products [4][39] Group 4 - Investment recommendations include companies that align with new consumption trends, such as Wei Long, Yili, Wanchen Group, and others, indicating a focus on long-term growth opportunities despite short-term adjustments [6][35] - The report highlights the importance of supply chain optimization and product innovation for brands to remain competitive in the evolving retail landscape [30][33]