6月社零数据如何？

Industry Investment Rating - The industry investment rating is "Outperform" [2] Core Viewpoints - The report highlights that the retail sales of consumer goods in June reached 42,287 billion yuan, with a year-on-year growth of 4.8%. Excluding automobiles, the retail sales amounted to 37,649 billion yuan, also growing by 4.8%. For the first half of the year, the total retail sales reached 245,458 billion yuan, marking a 5.0% increase, with non-automobile retail sales growing by 5.5% [5][6] Summary by Relevant Sections Industry Overview - The closing index for the industry is 2,179.44, with a 52-week high of 2,501.51 and a low of 1,442.73 [2] Recent Performance - The report indicates a decline in retail sales growth in June, attributed to the impact of the "ban on alcohol" and the "618" shopping festival, resulting in a month-on-month decrease of 1.6 percentage points [6][9] Consumer Behavior Analysis - The report categorizes retail sales into goods and services, noting that the ban on alcohol significantly affected restaurant sales, which grew by only 0.9% year-on-year [6][8] - The report further breaks down retail sales into optional and essential categories, indicating that optional goods like home appliances and furniture performed well, while essential goods like food and beverages saw a slowdown [7][8] Investment Recommendations - The report suggests that the process of consumer recovery is gradual, with the worst period likely behind. It recommends focusing on new consumption opportunities such as trendy toys and gold jewelry, as well as cyclical sectors like liquor and hospitality if consumption policies continue to stimulate the economy [10]