商贸零售行业点评报告：6月社零同比+4.8%，618线上渠道表现强劲

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - The retail sector is experiencing a steady recovery in consumer spending, with a year-on-year increase of 5.0% in retail sales for the first half of 2025, amounting to 245,458 billion yuan [5] - Online retail continues to grow, with a 6.0% year-on-year increase in physical goods online retail sales, reaching 61,191 billion yuan [7] - The report highlights the importance of "emotional consumption" themes, recommending high-quality companies in sectors such as gold jewelry, offline retail, cosmetics, and medical aesthetics [8] Summary by Sections Retail Sales Performance - In June 2025, retail sales increased by 4.8%, with total sales reaching 42,287 billion yuan [5] - The performance of essential goods like grain and oil showed resilience, while discretionary categories like home appliances and jewelry performed better [6] Online and Offline Channels - Online retail sales for the first half of 2025 reached 74,295 billion yuan, growing by 8.5% [7] - Offline retail channels, including supermarkets and specialty stores, showed marginal recovery, with supermarkets and convenience stores growing by 5.4% and 7.5% respectively [7] Investment Recommendations - Focus on companies that align with the "emotional consumption" theme, particularly in high-growth sectors [8] - Key recommendations include brands with differentiated product offerings in gold jewelry, innovative retail companies, and high-quality domestic cosmetics brands [8]