6月社零增速环比放缓，内需消费仍待提振

Investment Rating - The industry investment rating is "Overweight" [1] Core Viewpoints - The report highlights that the food and beverage sector is expected to benefit from potential domestic policy adjustments and a recovery in consumer demand in the second half of the year [3][4] - The report suggests strategic positioning in leading liquor companies due to their low valuation and favorable market conditions [3][6] - The snack food segment shows strong growth potential, driven by product innovation and emerging sales channels [6] Summary by Sections Industry Overview - The food and beverage sector is currently experiencing a slowdown in retail sales growth, with June 2025 retail sales increasing by 4.8% year-on-year, a decrease of 1.6 percentage points from May [4][8] - The report notes that the decline in consumer spending on dining and discretionary items has impacted overall sales performance [4][5] Liquor Sector - The liquor industry is in a bottoming phase, with consumption scenarios limited by recent policy changes and promotional activities affecting pricing [6] - The report recommends focusing on top liquor brands such as Kweichow Moutai, Luzhou Laojiao, and Shanxi Fenjiu for potential investment opportunities [3][6] Snack Food Sector - The snack food segment, particularly products like konjac, is experiencing robust growth due to health trends and diverse flavor offerings [6] - The report emphasizes the importance of identifying quality companies in the snack food sector that align with industry development trends for long-term investment [3][6]