纺织服装社零数据点评：6月国内社零同比增长4.8%，主要可选消费品类增速放缓

Investment Rating - The report maintains an investment rating of "Synchronize with the market" for the textile and apparel industry [2][19]. Core Viewpoints - In June 2025, the domestic retail sales (社零) grew by 4.8% year-on-year, which was below market expectations, indicating a slowdown in the growth of major discretionary consumer goods [3][5]. - The overall retail sales for the first half of 2025 reached 24.55 trillion yuan, with a year-on-year growth of 5.0% [3]. - The report highlights that the textile and apparel sector's retail sales in June 2025 showed a year-on-year increase of 1.9%, but this was a decline of 2.1 percentage points compared to the previous month [5][6]. Summary by Sections Market Performance - In June 2025, the total retail sales amounted to 4.23 trillion yuan, with a month-on-month decline of 1.6 percentage points [3]. - The retail sales growth for the first half of 2025 was 5.1%, with online channels performing slightly better than the overall retail market [4]. Consumer Confidence - The consumer confidence index in May 2025 was reported at 88.0, reflecting a slight increase of 0.2 [3]. Brand Apparel Sector - The report notes that the demand in the brand apparel sector remains stable, with a cumulative year-on-year growth of 3.1% for the first half of 2025 [6]. - Companies like Anta Sports and 361 Degrees are recommended for investment, with 361 Degrees reporting a 10% year-on-year increase in offline retail sales [6]. Textile Manufacturing Sector - The export value of textile yarns and fabrics increased by 1.8%, while apparel exports saw a slight decline of 0.2% in the first half of 2025 [7]. - The report suggests focusing on companies with high certainty in mid-year performance, such as Zhejiang Natural and others [7]. Gold and Jewelry Sector - The gold and jewelry retail sales grew by 6.1% in June 2025, indicating stable demand [7]. - Companies like Lao Pu Gold and Chao Hong Ji are recommended for investment, with expectations of revenue recovery in the second quarter [7].