Investment Rating - The industry investment rating is "Overweight," indicating that the industry is expected to outperform the overall market [4]. Core Insights - In June 2025, the total retail sales in China reached 4.2 trillion yuan, with a year-on-year growth of 4.8%, which is below market expectations of 5.6% [4]. - The online retail sales growth slowed down due to the preemptive timing of the 618 shopping festival, while offline retail continues to show stable growth [4]. - The service consumption sector is experiencing rapid growth, supported by government policies, although restaurant revenue growth has declined [4]. - The "trade-in" policy continues to show effectiveness, with basic necessities demonstrating resilience, while gold and silver sales growth has slowed down due to seasonal factors [4]. - The report anticipates that the upcoming summer tourism season and the third round of trade-in subsidies will further stimulate domestic consumption [4]. Summary by Sections Retail Sales Performance - June retail sales grew by 4.8% year-on-year, with a total of 4.2 trillion yuan, reflecting a decrease of 1.6 percentage points from the previous month [4]. - Excluding automobiles, retail sales also grew by 4.8%, with a month-on-month decline of 2.2 percentage points [4]. Online and Offline Consumption - Online retail sales for the first half of 2025 increased by 8.5%, outpacing the overall retail growth by 3.5 percentage points [4]. - The online penetration rate remained stable at 26.8% in June, unchanged from the previous year [4]. Service Consumption - The service sector's production index rose by 6.0% year-on-year in June, with retail sales in the service sector growing by 5.3% [4]. - Restaurant revenue in June was 470.8 billion yuan, showing a year-on-year increase of only 0.9% due to seasonal factors [4]. Policy Impact - The government has introduced measures to enhance consumer capacity and stimulate spending, with urban retail sales reaching 3.7 trillion yuan, a year-on-year increase of 4.8% [4]. - The trade-in policy has led to significant sales in consumer electronics, with related sales exceeding 1.4 trillion yuan by late June [4]. Investment Recommendations - The report suggests focusing on e-commerce and instant retail sectors, particularly companies like Alibaba, JD.com, and Meituan, as well as quality jewelry brands benefiting from gold demand recovery [4]. - It also highlights opportunities in the travel industry and retail sectors that enhance in-store experiences [4].
6月社会零售品消费数据点评：6月社零同比+4.8%，国补品类及服务消费需求保持增长
Shenwan Hongyuan Securities·2025-07-16 07:55