Orient Securities·2025-07-16 14:49Investment Rating - The report maintains a "Buy" rating for the company [2][4][10] Core Views - The company's e-commerce business continues to grow at a high rate due to national subsidies, but increased investment in food delivery is significantly impacting overall profitability. As the base for national subsidies levels off in the second half of the year, profit growth may further decline [2][7][10] - The company is expected to achieve revenue of 3,357.6 billion yuan in Q2 2025, representing a year-on-year increase of 15.2%, driven by growth in food delivery traffic and national subsidies [2][7] - The report predicts that the company's adjusted net profit for 2025-2027 will be 233 billion, 434 billion, and 509 billion yuan respectively, reflecting a downward adjustment due to increased food delivery subsidies [2][10] Summary by Sections Financial Forecasts - Revenue projections for 2025-2027 are set at 12,891 billion, 13,699 billion, and 14,323 billion yuan, with adjusted net profits of 233 billion, 434 billion, and 509 billion yuan respectively [2][10] - The company is expected to achieve a Non-GAAP net profit of 60.8 billion yuan in Q2 2025, a year-on-year decrease of 57.9% due to significant food delivery investments [7][11] Segment Performance - Retail segment revenue is projected to reach 2,962.3 billion yuan in Q2 2025, with a year-on-year growth of 15.2%, supported by food delivery traffic and national subsidies [7][11] - The logistics segment is expected to maintain a steady trend with revenue of 490.7 billion yuan in Q2 2025, reflecting a year-on-year increase of 11.0% [7][11] Valuation - The target market value for the company is estimated at 454.8 billion yuan, corresponding to a target share price of 156.59 HKD, based on a 10X PE valuation for retail and new businesses [2][10][14]