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高盛:中国电子商务追踪 -食品配送及按需电子商务领域最新动态;6 月在线零售同比增长 5%
Goldman Sachs·2025-07-16 15:25

Investment Rating - The report maintains a "Buy" rating for JD, Kuaishou, PDD, and Alibaba, while also recommending Meituan due to its significant market share despite profit declines [7][10][9]. Core Insights - The eCommerce landscape in China is experiencing heightened competition, particularly in food delivery and on-demand services, leading to revised earnings estimates for Alibaba and JD, with cuts ranging from -1% to -10% for 2025E-27E [1]. - June online retail goods GMV increased by 5% year-over-year, showing a moderation from 8% in May, with overall retail sales growing by 4.8% in June [2][28]. - The report anticipates profit declines across transaction platforms in the second half of 2025, with a potential inflection point for eCommerce share prices expected in the latter half of 2025 [7]. Summary by Sections eCommerce Tracker - Daily order volumes in the food delivery and on-demand retail industry peaked at approximately 250 million on July 12, with Meituan capturing significant market share through discounts [1]. - Alibaba is leveraging synergies between Taobao Instant Commerce and Ele.me, achieving over 80 million daily orders through its fulfillment network [1]. Market Performance - The national online retail goods GMV for June was reported at a 5% increase year-over-year, with a sequential moderation from 8% in May [2]. - The overall retail sales growth in June was 4.8% year-over-year, with notable strength in home appliances at 32% growth [28]. Parcel Volume Growth - The average daily parcel volume in July to date is approximately 531 million, maintaining a year-over-year growth rate of 15% [6][27]. - The report maintains a 2025E industry online GMV growth estimate at 6%, while adjusting the parcel volume growth estimate down to 17% from 19% [6]. Stock Implications - The report highlights a preference for sectors such as games, mobility, and internet verticals over eCommerce due to stronger near-term earnings setups [7]. - JD's market has largely priced in expected profit declines, while PDD is favored for its non-participation in the food delivery battle [9][10].