2025年1-6月统计局房地产数据点评：量价下行压力持续加大，政策宽松预期逐步强化

Investment Rating - The investment rating for the real estate industry is "Positive" and maintained [8] Core Insights - Since Q2 2025, the pressure on volume and price has continued to increase, approaching policy thresholds, posing new challenges to the goal of stabilizing the market. Expectations for policy easing are gradually strengthening, with significant meetings potentially serving as a buying window for the sector. The trading level in July is expected to be lower than in September [2][11] - The report suggests prioritizing high-quality real estate companies with relatively low inventory pressure and strong product capabilities. It also recommends considering companies undergoing marginal improvements and debt restructuring. In the context of low interest rates and asset shortages, leading enterprises in commercial real estate, property management, and brokerage with stable cash flows and potential high dividends remain medium to long-term investment opportunities [2][11] Summary by Sections Market Performance - From January to June 2025, national sales of commercial housing decreased by 5.5% in value and 3.5% in area year-on-year, with the decline in sales accelerating in June to 10.8% in value and 5.5% in area. The sales area decline aligns with trends in key cities and top 100 real estate companies [11] - In June, the price index for new and second-hand homes in 70 cities fell by 0.3% and 0.6% month-on-month, respectively, with the decline in first-tier cities also accelerating [11] Construction and Investment Trends - The year-on-year decline in new construction area from January to June 2025 was 20.0%, with a smaller decline of 9.4% in June. The completion area also saw a year-on-year decline of 14.8% [11] - The total funds available to real estate companies decreased by 6.2% year-on-year, with a notable decline in deposits and pre-sales [11] Future Outlook - The report anticipates that the most challenging period for the real estate industry may be nearing its end, with expectations of double-digit declines in construction and investment for the year 2025. Sales performance will depend on the effectiveness of future policies [11]