Investment Rating - The industry investment rating is maintained as "Positive" [5] Core Viewpoints - The sports apparel sector is expected to continue outperforming the overall apparel market in the second half of the year, with a persistent K-shaped differentiation trend [3][8] - High-end sports outdoor brands are experiencing significant growth, while value-oriented brands are showing resilience [8] - The K-shaped differentiation reflects the segmentation of domestic consumption, creating investment opportunities at both ends of the market [8] Summary by Sections Investment Recommendations and Targets - Focus on Anta Sports (02020, Buy) due to its internationalization and multi-brand operational capabilities, along with several distinctive high-end brands [3] - Other companies to watch include 361 Degrees (01361, Not Rated), Xtep International (01368, Buy), and Tabo (06110, Hold) [3] Market Performance - In June, the retail sales growth for clothing, shoes, and textiles was 1.9%, with a year-to-date growth of 3.1% [8] - Major Hong Kong sports brands reported second-quarter revenue growth rates between low single digits to 10%, with overall growth for the first half mostly in the mid-single to 10% range, outperforming the overall apparel market [8] Consumer Trends - High-end outdoor brands like DESCENTE and KOLON SPORT under Anta saw growth rates of 50%-55% and 60%-65% respectively in Q2 and the first half of the year [8] - Xtep's Saucony brand also reported over 20% growth in Q2 and over 30% in the first half [8] - The demand for high-quality, professional, and health-oriented brands is increasing, leading to a shift in consumer preferences [8]